They may have a number one SEO agency by their side. They'll have invested pile on link building. they'll have created one among the simplest performing websites that Google can’t help but love.
In reality, there are many things that your successful competitors are often doing differently to rank higher on Google SERP. While you certainly can audit them thoroughly then copy their tactics, you'll lose your original strength and proposition therein process though.
So, blindly copying your competitors may be a bad idea.

That said, competitive analysis remains vital – especially when it involves SEO where you basically need to outdo your competitors to clinch the primary page spots.
In that context, there are definitely a couple of fundamental elements that you simply can take from the books of your competitors for ideas and inspiration – things that are enabling their success on SERP.

Here are three things your competitors do differently to rank higher on Google:

1. Well-planned top-of-the-funnel (ToFu) content

Creating SEO content is far quite just scribbling a keyword-optimized piece and publishing it.
It demands thorough planning within the back end. The content must have clear objectives. The blog posts must be positioned well at the highest of the marketing funnel, that specialize in the topics that might bring you the foremost attention. And that’s what top ranking websites do.
Their blog posts are a neighborhood of an at-large content strategy. So, if you've got been producing content on your site thoughtlessly, you would possibly want to vary that now.
Have a content strategy. Create an article calendar. Add a system to the present a part of the method .

2. Outbound links to other authority websites

There’s a misconception still among many who linking to other websites leak link juice.
It’s not true. It is now well documented just how beneficial it's to supply outbound links to others’ websites. The key here, however, is that you simply should link to “relevant” websites that are good in quality and have somewhat authority in their niche. This helps search engines better understand the context of your page. Moreover, when you’re associating your brand with other top websites, it sends a positive signal to the search engines, which plays in your favor. So, whenever needed, do include the links of others’ relevant websites in your content.

3. Focusing (a lot) on user experience

Google and Bing want you to NOT care about them but instead specialize in delivering an honest experience to the website visitor and that they have said this countless times. The top-ranking websites, although well optimized for search engines, prioritize the experience of their visitors atop. this is often what separates them from the lot. And this is often what you would like to try to to .
You must specialize in the varied UX elements of your website – from its speed, responsiveness, and navigation to the readability, internal links, and white space. Factor these little details to positively influence the UX-centric metrics like bounce rate, session duration, and pogo-sticking.