Here are 10 tips for having a better presence on our favourite app.

1. Start by setting a Goal.

The first step having a presence and getting recgnition on Facebook is to have a goal. You should have the clarity of what you want to achieve from Facebook and who you need to reach out to in order to get there.This is the first step you should start off with.

2.The 3P's and the ratio that you should follow.

You should draw your plan based on the 3P's of facebook marketing.
a. Personal: These are personal posts that tell a lot about you and the work you do like (behind the secenes photos/videos).
b. Purpose: These are the real posts that will add value to your followers like ( life hacks videos, DIY).
c. Promotion: These are posts that are intended to sell your products/services.

once you've activated this 3P strategy of facebook marketing, you need a ratio which goes like :
i. 50% posts should be focused on purpose.
ii. 30% posts should be Personal.
iii. 20% posts should be directed towards promotions.

3. Engage with your fans.

If you want more content then start working with your fans. Engage with them and tell them to share their best photo with you or tell you a story. This will build trust on your page and this the most important factor for creating a good fanbase.

4. Post Something Daily.

This goes without saying, if you want to have a good presence on facebook then as the owner of your page yo should be active on it. you should keep posting content on a daily basis. The last thing you would want is setting up your page and simply let it sit there like a wasteland.

5. Make a visual presence.

People remember things more when they have seen that thing visually rather reading it. What I mean to say is if you're not levereging visuals then you are losing out. Keep your visual presence consistant by having your logo/watermark on each graphic or photo that you post.

At the end of the day, you have to think like a consumer to grow on Facebook. Figure out what you want to consume on facebook and share it on your page. At one time you will have a strong fanbase with a taste and liking of your content.