Instagram Live Vs Facebook Live- Which one will be best for your brand
Live videos has become one of the most
important mediums of content in today’s era of internet. Today’s new-gen
audience prefers to watch live video stream rather than reading a lengthy
article posted by the same brand. Instagram Live and Facebook like has become a
very crucial factor in highlighting the growth of live video streaming.
Most popular brand are incorporating
Facebook live webcasting for their marketing and branding purposes and some are
using Instagram live streaming services.
If you are also considering to start making the most of live video
streaming services, please make sure which one’s is the best. Facebook live vs
Instagram live.
Let’s look at the similarities between the
two as well as differences.
· The Similarities between Instagram Live and Facebook Live:
o
Both the platforms enable the
capability to go live and engage with real time users.
o
Users get notified every time
when the brand streams a new video with the help of push notifications.
o
Both the platforms provide
analytics for every live stream. Even streamers can engage with their audience
in real-time and enables the audience to like and leave comments in real-time
too.
· How does Facebook live stream work?
o
Many users will be notified
every time you go live but not each and every one will be notified. However, any
followers who visits your Facebook page will be able to watch the live video.
o
After your Facebook live video
is over, you can choose to keep it as a permanent post in your timeline, you
can even turn those videos in to long term content there by extracting more
value. By doing so you are enable your video to be available on demand for your
followers.
o
Facebook gives the option to do
live streaming both from laptop and the mobile app. Furthermore, these videos
can be watched from any device.
· How does Instagram live stream work?
o
Live video is one of the major
features of Instagram stories. These stories disappear after twenty-four hours
after the live streaming has ended. Your followers will be notified each and
every time you go live .
o
Unlike Facebook Instagram does
not save the live stream. In short the content has no permanence and it wont be
available on-demand in your profile for users.
Now that you have got the basic difference
between Facebook live and Instagram live. Which one do you think will fit in
for your line of business?
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