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It's 2020, already and social media has become a phenomena. Almost more than half of the people in this planet use social media to connect with their peers,friends relatives and strangers even.
But on the flip side large businesses are also using social media for marketing their products or services.The same thing goes for small businesses too. Just imagine a decade back when data and the internet was expensive and companies had to rely on the conventional way of marketing that is on hoardings, televisions radio channels etc. These methods were expensive and not that effective back then.
But with the advent of digital media the ball game has changed drastically.
With people having access to internet and cheaper data rates now, social media platforms have given small and medium business a platform to showcase their products and services at very lower costs as compared to conventional marketing techniques.
Businesses that otherwise went unrecognized are now getting recognition for their services.Thanks to social media, it has become a norm for businesses of any niche to have their presence on Facebook, Instagram, Youtube these three being the mostly visited social networking sites daily. Other than these there are specific social networking websites that are related to a particular niche like say for example Pinterst, a social media app that is built for photographers and photography enthusiasts where you can create and publish your art follow other artists and their work and even download images to your gallery.
LinkedIn is a social networking website where companies can look for potential resources with the right match. There are "n" number of soial media platforms that one can think of. But the ones who have truely benefitted are the small businesses who earlier couldn't invest on marketing.
Not only has social media helped businesses scale up but has also made it easy for organizations to look out for resources based on their exact requirement thus saving time and money.
Most important of all, having a social media presence helps reach out to lot of potential customers. Look at "Facebook Market Place" as a matter of fact, people and small start ups are
making money from here and the same time establishing a sense of trust and loyalty to the consumers.
Since social media is in trend every business should be present in social media platforms if they are to flourish their business. If not then sooner or later they are bound to lose business with time.

People like Facebook. It's not just an app any more, it's much more than that rather. It not only reminds you of your friends birthdays but it also acts a great marketing tool for businesses of any size.

Here are 10 tips for having a better presence on our favourite app.

1. Start by setting a Goal.

The first step having a presence and getting recgnition on Facebook is to have a goal. You should have the clarity of what you want to achieve from Facebook and who you need to reach out to in order to get there.This is the first step you should start off with.

2.The 3P's and the ratio that you should follow.

You should draw your plan based on the 3P's of facebook marketing.
a. Personal: These are personal posts that tell a lot about you and the work you do like (behind the secenes photos/videos).
b. Purpose: These are the real posts that will add value to your followers like ( life hacks videos, DIY).
c. Promotion: These are posts that are intended to sell your products/services.

once you've activated this 3P strategy of facebook marketing, you need a ratio which goes like :
i. 50% posts should be focused on purpose.
ii. 30% posts should be Personal.
iii. 20% posts should be directed towards promotions.

3. Engage with your fans.

If you want more content then start working with your fans. Engage with them and tell them to share their best photo with you or tell you a story. This will build trust on your page and this the most important factor for creating a good fanbase.

4. Post Something Daily.

This goes without saying, if you want to have a good presence on facebook then as the owner of your page yo should be active on it. you should keep posting content on a daily basis. The last thing you would want is setting up your page and simply let it sit there like a wasteland.

5. Make a visual presence.

People remember things more when they have seen that thing visually rather reading it. What I mean to say is if you're not levereging visuals then you are losing out. Keep your visual presence consistant by having your logo/watermark on each graphic or photo that you post.

At the end of the day, you have to think like a consumer to grow on Facebook. Figure out what you want to consume on facebook and share it on your page. At one time you will have a strong fanbase with a taste and liking of your content.

Lets take the last time you uploaded a picture to your website, you might have downloaded it from a stock photography site, uploaded it to the back end of your site, then inserted it to the page.

Is this a example of image optimization? Not quite .

You’ve added an enormous ball weight to your site that’s slowing down the page speed. And, Google can’t read your images without alt text.

Let’s change that.

Over 20% of all U.S. web searches happen on Google Images, consistent with 2018 data from Jumpshot. Without proper image optimization, you’re wasting a chance of SEO benefit.
It’s just like the search engines are for free of charge making a gift of Oreos and milk. But, you simply take the Oreo. When actually , the Oreo is much better dunked in milk.
Image optimization creates many advantages like better user experience, faster page load times, and extra ranking opportunities. And, it’s becoming an increasingly more important role.
People are choosy about images, quite they're about content. If the image appeals to them, they click thereon and visit your page. The appeal has got to be instantaneous. that's something that your web designers need to work on.

If you're into B2B marketing, LinkedIn is that the ideal place for you to attach together with your audience , develop business relationships and drive traffic to your website blog. In today’s era, over 500 million users worldwide LinkedIn is that the go-to social network platform for business networking.

LinkedIn is an incredibly powerful B2B marketing tool, to start with. It always helps to spice up the excitement around your business. With the proper strategy, it are often immensely useful for your branding.

How Does Linkedin Contribute To Your Business Goals?

Once you're through with prioritizing your business goals, you'll start with how LinkedIn helps you contribute to realize your goals.

Lead Generation:

As per the survey records, converting LinkedIn visitors to steer is simpler than converting the visitors to other social media sites.

Creating Brand Awareness:

LinkedIn is made on the idea of making a network which kick-starts your brand awareness by connecting you together with your potential audience members.

Establishing Authority:

Because of the professional base, LinkedIn allows you to share information and if you are doing it within the right way it helps you to determine your business authority.

LinkedIn is a simple choice to write and publish your original content. you'll get the choice right at the highest after logging into your account.

Always Share Industry- Relevant Content

The key's to consistently share the knowledge which interests your followers. This industry-related content gives you the chance to interact together with your clients better. Relevant content is usually great for LinkedIn post ideas.

Don’t you've got enough reasons to settle on LinkedIn marketing for your business growth? search for other industries like medical sectors and wellness departments who are making the foremost of LinkedIn marketing along side facebook, Instagram and YouTube marketing.

There are thousand of myth on social media which we really dont know about.Let talk about some of those myth today.

1.Twitter only works for celebrities and large brands:

Sure, the Ashton Kutchers of the planet command huge followings,but Twitter are often relevant and valuable even for local businesses that have a little but targeted following. However, to form Twitter
matter, you would like to form your tweets timely, relevant to your customers, and not entirely self-promotional. Also, confirm that you simply use Twitter to watch and have interaction with Twitter users who reach bent you or mention your company or products.

2.If it doesn't go viral, it wasn't well worth the effort:

When people consider social media success stories, they typically consider giant campaigns with many views, like the Old Spice campaign or Blendtec’s Will It Blend. Yes, those campaigns were very successful, but that is the wrong thanks to believe social media.Social media marketing isn't a few big one-time hit. It's about adding value over time. the simplest campaigns are interesting and unique,disseminate content that passes the litmus test of "would you bother sharing this yourself", and assist you organically grow your audience over time.

3.The more often you post to Facebook, the higher your campaign will perform:

More than one post each day is perhaps too many. Posting too often can lower your average of likes, comments, and shares per post.And as Facebook's EdgeRank algorithm tends to favor posts from
higher engagement rates companies , posting too often may mean that fewer people will see your future posts. For a very successful Facebook campaign, confirm your posts are unique, interesting, and interesting . And always include pictures or links, since these kinds of posts have much higher engagement rates than static text.

4.Followers will certainly follow back:

Myth- Users will certainly follow you back on social media channels.

Truth - Users will follow back if your business offers something that they will enjoy .Your business must offer something that adds value to your users. Instead, they're going to follow you once they realize your business posts are beneficial to them during a certain way. To not miss any updates from you, they're going to follow your business profile.

Now i believe its quite clear and transplant about the fact of social media in marketing.

Interlinking is that the process where your article has links to other articles on your site which is said to current article, therefore the reader can click and be redirected to a different article on your site.

When a user on your website is reading a piece of writing which particular article is referred or associated with another article on your blog then there should be a link that takes the user there to article for better understanding of your topic. Even google can easily crawl down your pages.

There are many benefits using Interlinking:

It helps to increases average duration by the visitor.
It helps to scale back website’s bounce rate.
It helps to extend the ranking for a specific keyword.
It helps to extend the amount of page visits par user.
It helps Google to crawl your site better way and index them.

Are you uninterested in feeling within the dark about the effectiveness of your traditional marketing campaigns? If so, it’s time to start out investing in digital marketing services that drive valuable
results for your business. Your business will experience the various benefits of digital marketing once you start using this proven online marketing strategy.

The 5 Benefits and Importance of Digital Marketing are:

1. Digital marketing is cost-effective:

One of the foremost important benefits of digital marketing is that it's the foremost cost-effective ways to plug your business. When it involves traditional marketing, it’s very difficult for little businesses with limited budgets to compete with larger businesses for ad space. However, with affordable digital marketing tactics, small businesses can get more for his or her marketing spend.

2. Better Growth Options For Small business:

The importance of digital marketing for business lies within the choice to select your method of selling as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a little business was a task in itself. that they had to resort to small level methods where the guarantee of success was on the brink of negligible.

3. Digital marketing allows you to target ideal customers:

To have an efficient marketing campaign, you want to reach the proper people. you've got to succeed in people curious about your business which want to listen to from you. Out of all the perks, the
foremost significant advantage of online marketing is that the ability to focus on people specifically.

4. Establishing Brand Reputation:

For any business to survive the one thing that they actually need to figure upon is establishing a reputation that's impeccable. within the past few years, it's become evident that customers will always prefer a corporation that doesn't have any scandals related to it.

5. Digital marketing enables you to make changes as you go:

One of the most important benefits of digital marketing is that you simply can make changes as you go. this is often unique to digital marketing.With traditional methods, you can’t make changes once you’ve committed. Once your flyers or your billboard is up, you can’t alter the ad until the top of your campaign. this is often hard on your budget because you can’t change your campaign when it’s live to drive better results.When you invest in online marketing, you've got the facility to form
changes whenever.

To Know More About Digital Trends

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Here are 10 tips for having a better presence on our favourite app.

1. Start by setting a Goal.

2.The 3P's and the ratio that you should follow.

3. Engage with your fans.

4. Post Something Daily.

5. Make a visual presence.

How Does Linkedin Contribute To Your Business Goals?

Lead Generation:

Creating Brand Awareness:

Establishing Authority:

Always Share Industry- Relevant Content

1.Twitter only works for celebrities and large brands:

2.If it doesn't go viral, it wasn't well worth the effort:

3.The more often you post to Facebook, the higher your campaign will perform:

4.Followers will certainly follow back:

There are many benefits using Interlinking:

The 5 Benefits and Importance of Digital Marketing are:

1. Digital marketing is cost-effective:

2. Better Growth Options For Small business:

3. Digital marketing allows you to target ideal customers:

4. Establishing Brand Reputation:

5. Digital marketing enables you to make changes as you go:

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_ John Doe, Google Inc. _

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_ John Doe, Google Inc. _