Have you searched something on Google yet today? Maybe you've got used it to order a product online, find the simplest brunch in town or to answer an issue about program marketing. Google processes over 3.5 billion searches a day that's about 40,000 per second! How within the world are you alleged to get an enquiry engine like Google to note that your business exists and rank it above your competitors?

There are two ways to plug your business through search engines like Google. they're program Optimization (SEO) and Pay Per Click (PPC). So which one should your business use? What are the important factors to keep in mind while SEO vs PPC? How are you able to utilize both program marketing techniques to extend your sales and beat out your competitors? we've of these answers and more!

SEO 

Its is the process of optimizing content to be found through a search engine's organic results.This means it doesn't require money – it’s free! Well, sort of. It does require time and patience. It takes a while to ascertain results when doing SEO. Study says that you simply got to dedicate a minimum of 6-9 months for it. And one disadvantage of it's that if you're not that persistent in doing it, you would possibly lose your rankings.

There are many factors to be qualified by a content to be ranked on search engine. No one knows about those factors, but the most important ones are roughly divided into three buckets:
a)On-page SEO
b)Off-page SEO
c)technical SEO

PPC

PPC stands for pay-per-click, a way of internet marketing during which advertisers pay a fee whenever any of their ads is clicked. Essentially, it’s one of the way to gain visitor  of your site, instead of attempting to “earn” those visits organically.

PPC is one of the best way of Search engine advertising . It allows advertisers to bid for ad placement during a search engine's sponsored links when someone searches on a keyword that's associated with their business offering. as an example , if we bid on the keyword “PPC software,” our ad might show up within the very top spot on the Google results page.

Every time our ad is clicked, sending a visitor to our website, we've to pay the program a little fee. When PPC is functioning correctly, the fee is trivial, because the visit is worth quite what you buy it. In other words, if we pay $3 for a click, but the press leads to a $300 sale, then we’ve made a hefty profit.

Should you use SEO, PPC, or both? 

Knowing what we now realize program marketing, it’s easy to leap to the conclusion that SEO is that the way forward because organic traffic is free, consistent, and passive.

This isn’t always the case.

Sometimes SEO works best; other times PPC is that the better option. And sometimes, it makes the foremost sense to use both marketing strategies at an equivalent time.

Below are four ways to use SEO, PPC, or both for max program visibility and traffic.

i)Run ads for keywords that are too competitive
ii)Use PPC and SEO for ad-heavy keywords
iii)Use SEO for informational keywords
iv)Use SEO and PPC to monopolize the search results.