No matter the line of your product, if you don’t market it properly and effectively it’s going to be invisible in the crowd of its competitors. But marketing products and brands is challenging, and at times when strategies are taking the backseat and creativity has become the key to bring in success for a business, companies are facing real hardships for bringing in the desired results in digital marketing. If you’re one of these companies, this short, simple, super powerful guide is for you.

Here are 5 radical digital marketing tips for startups to take their businesses to newer heights.

1. Get VERY Serious about building your brand.

Majority of startups do not focus on this, instead of working for their customers they work under the pressure. They focus more on sales which lead them to money driven actions that may not always be in the favor of the company itself. If you’re focused on building the sustainability of your startup then shift your gears from being “sales-centric” to being “brand centric”.
Because once everything is done and dusted a business always survives at the back of its brand credibility and trust value rather than the revenue that it generated last year.

2. Produce Quality Content

Even if the quantity of the content is as important as its quality, to stay in the game, outdo your competition, and have maximum attention of your customers, high-quality content in bulk that are relevant to your customers, in different formats across multiple platforms.

3. Community Management should be done seriously.

There are two methodologies of dealing with content: one, create it; two, engage with it. It is crucial to create content and engage with others’ content at the same time to ensure maximum returns.

Work on building a team of community managers that keep your brand active online. Respond to people’s comment, retweet relevant tweets, leave comment on videos. Effective community management will expand your brand’s reach, improving its identity and promoting its human factor.

4. (Sweetly & Soberly) Argue with your CFO.

Now that you have already hired some content creators and built a team of community managers. In addition, for better brand building, quick acquisition and high retention, you might have offer free stuff, goodies trials of your product and more.

All such extra investments on marketing/branding, some of which can’t be measured in numbers but add in perpetuity, might create conflicts with your CFO.

CFO is responsible for arranging this money which he/she might not approve off. At times like these its important to empower the team and take a stand against him (CFO). Communicate and work out a middle path where your branding/marketing actions aren’t compromised.

5. Your Employees and Work Culture is your asset, Use them.

Most of your employees use at least 2 social media platforms. You can leverage their reach and person circle to push your brand to a newer audience, as word-of-mouth and recommendation marketing remain to be one of the most rewarding forms of marketing. Build an in-house ecosystem where your employees feel comfortable and happy and safe. And once they are happy at their job they would naturally talk about your brand on social media channels without you demanding them to do so. Also you can use your company’s culture as an asset to build a brand and win new clients.

CONCLUSION

So, these are the 5 radical digital marketing tips for startups that guarantees success. Sure, these steps will require effort, time and a thoughtful strategy. But when something guarantees you with success. Isn’t it worth trying for?