Suppose you're surfing the internet and you come across a topic with a video and text in it. Which one would you open first?

Well! if you are not an avid reader then you'll prefer to open the video and watch it instead of reading the entire text. The impact of visualizing is much more effective than reading. This is why movies are made based on novels and stories. Also this is the reason why video marketing has come into existence. In this era of digitization where internet has become free (well almost) video marketing has become very important when it comes to marketing of businesses and promotion of products.

Almost all businesses now a days use online marketing to make an impact on their customer and that's where the marketing with video has become a great tool. If you want to reach out to more potential customers globally then video marketing is the way to go. And most importantly the benefits of video marketing far outweigh any effort that's involved. We are going to answer 3 most frequently asked questions today here.

a. What are the benefits of video marketing?

b. Why is it worthwhile for businesses?

c. How you can start video marketing ?

A.Benefits of Video marketing for Businesses.

i. It increases your brand awareness: This is simple logic, when you do video marketing, people are more likely to remember your brand down the road. For example when you see your favorite you tuber walking in the street, you'll automatically relate him with the products/services that he talks of even if you do not remember his/her name.Even though they are not celebrities in true sense but still people are aware of the things they are associated with.

ii. It builds trust in your brand: Suppose you want to buy a headphone, you will obviously prefer a brand that you have heard of and trust. But imagine if you come across a product that is new but has
good ratings and reviews.You will check out the company web page and found that they have tons of videos related to headphones and guidelines to buy headphones. You found those videos to be practical. Although you have not heard the company name but now you have developed a level of trust in that company.

iii. Video marketing helps convey information more effectively: Videos are great way to effectively inform people on your products/services and getting them to stick on their memories for a long time.

Things that are otherwise complicated to explain in textual formats are easy to explain through videos.

B. Why Invest in Video marketing for Sales?

i. Video Boosts Conversion and Sales: Videos make your customers aware of your products, builds trust in the minds of the customers,and helps to impart information more effectively and efficiently.
So, it only makes sense that the result of these things will be your ultimate goal: an increase in leads, conversion and sales.

ii. Video Appeals to users who are mobile: Nearly everyone who travel today carry a device with them be it mobile, tablet or laptop that gives them the power to watch videos on the go for example while going/returning to and from colleges/office etc. Thus video marketing automatically becomes the best medium to reach out to the maximum number of customers globally.

iii. Videos are loved by Google: Answer this question what do you do when you come across a topic that you don't know or have very idea about? You search them on Google. Google being the most used search engine globally, prefers to show the related video(s) of queries instead of putting the textual version of those topics first. And since Google is intimately related with You tube its optimized to take result from you tube to present in front of you to address your queries.

C. How o Start video marketing?

i. Introduce yourself and what you and your products do to give your viewers a clear idea of what you are all about.

ii. Educate your customers instead of trying to sell your products/services. This will give them the feeling of what you are saying practically makes sense.

iii. Share your own creation story of how you started with your brand and work to connect with your customers emotionally,as well as helping them see your motives and goals.


Clearly video marketing for businesses is more important now than ever.And the power of video marketing is on the rise. Best of all the effort that you put to video marketing is guaranteed to bring incredible ROI for your business.