Welcome Back

Twitter is the answer to your question of growing your business digitally. Probably you are on Facebook, Instagram Twitter etc, But do you know the real marketing tips to grow your business ? What is twitter marketing? Let’s take you on a tour of the facts of twitter marketing:
Twitter marketing in 2020, The full Guide:
Hire the best digital marketing agency in your area/city/state(Elite Digi Solution) even to come up with the best marketing strategies. A Strategy is a plan that revolves around publishing, creating and distributing content for your followers and consumers through the social media platform. These are basic steps to create a strategy:
a. Do the research of your audience and buyers personas.
b. Create content that are engaging and intriguing
c. Prepare a schedule for your regular posts.
d. Analyze the results.

Things that makes Twitter Unique.

Twitter is a great marketing tool for the following reasons:
a. It’s free to use.
b. It’s easy to share branded content within a matter of seconds.
c. You can easily expand your research.
d. It acts as search engine tool to search for marketing strategies that are followed by your      competitors.
e. It allows you to provide quick support and service to your customers.

Hacks to get more followers on twitter.

The question is how to get more active followers on twitter instead of how to get more followers in twitter. The answer is twitter chats.
The people who take part in those chats  are quite effective. They enjoy actively engaging on social media platforms. They use it in the way it was meant to be used for to-interact, more than anything. These are the kind of users who might  reply to your tweets and amplify your tweets.

The key features to use in your twitter strategy:

a. Analytics- Twitter comes with its own version of analytics- like it allows you to view engagement      rates, retweets, link clicks, impressions and likes to help see the contents that are creating  a higher      response.
b.Company profile- Pick up a twitter handle that best fits your organization and brand, also your bio,     cover and URL needs to be likewise. It’s better to keep a twitter handle that is close to your                company’s brand.
c. Content Strategy- Twitter has an insightful tool to create a weekly content strategy.
d. Keyword Targeting- Reach your audience based on keywords in their recent tweets.

To sum it all, a well-crafted strategy is the key factor to success. It is what sets your brand apart. Make sure to use these baby steps for creating the best strategy for twitter marketing.

·         The Similarities between Instagram Live and Facebook Live:

·         How does Facebook live stream work?

·         How does Instagram live stream work?

No matter the line of your product, if you don’t market it properly and effectively it’s going to be invisible in the crowd of its competitors. But marketing products and brands is challenging, and at times when strategies are taking the backseat and creativity has become the key to bring in success for a business, companies are facing real hardships for bringing in the desired results in digital marketing. If you’re one of these companies, this short, simple, super powerful guide is for you.

Here are 5 radical digital marketing tips for startups to take their businesses to newer heights.

1. Get VERY Serious about building your brand.

Majority of startups do not focus on this, instead of working for their customers they work under the pressure. They focus more on sales which lead them to money driven actions that may not always be in the favor of the company itself. If you’re focused on building the sustainability of your startup then shift your gears from being “sales-centric” to being “brand centric”.
Because once everything is done and dusted a business always survives at the back of its brand credibility and trust value rather than the revenue that it generated last year.

2. Produce Quality Content

Even if the quantity of the content is as important as its quality, to stay in the game, outdo your competition, and have maximum attention of your customers, high-quality content in bulk that are relevant to your customers, in different formats across multiple platforms.

3. Community Management should be done seriously.

There are two methodologies of dealing with content: one, create it; two, engage with it. It is crucial to create content and engage with others’ content at the same time to ensure maximum returns.

Work on building a team of community managers that keep your brand active online. Respond to people’s comment, retweet relevant tweets, leave comment on videos. Effective community management will expand your brand’s reach, improving its identity and promoting its human factor.

4. (Sweetly & Soberly) Argue with your CFO.

Now that you have already hired some content creators and built a team of community managers. In addition, for better brand building, quick acquisition and high retention, you might have offer free stuff, goodies trials of your product and more.

All such extra investments on marketing/branding, some of which can’t be measured in numbers but add in perpetuity, might create conflicts with your CFO.

CFO is responsible for arranging this money which he/she might not approve off. At times like these its important to empower the team and take a stand against him (CFO). Communicate and work out a middle path where your branding/marketing actions aren’t compromised.

5. Your Employees and Work Culture is your asset, Use them.

Most of your employees use at least 2 social media platforms. You can leverage their reach and person circle to push your brand to a newer audience, as word-of-mouth and recommendation marketing remain to be one of the most rewarding forms of marketing. Build an in-house ecosystem where your employees feel comfortable and happy and safe. And once they are happy at their job they would naturally talk about your brand on social media channels without you demanding them to do so. Also you can use your company’s culture as an asset to build a brand and win new clients.

CONCLUSION

So, these are the 5 radical digital marketing tips for startups that guarantees success. Sure, these steps will require effort, time and a thoughtful strategy. But when something guarantees you with success. Isn’t it worth trying for?

It may appear to people that the golden days of social media marketing is over as posts don't get that level of exposure they used to get back then.

With the tremendous increase of competitors in social media marketing the market has become saturated. Due to this the organic reach has gone down drastically across almost all social media platforms.

But this doesn't mean that brands have stopped selling or promoting their products and services across Facebook, Twitter, instagram etc. and generating millions of revenue from there.

This usually imply two things:

1. Organic reach has dropped significantly.

2.Driving high conversion is still possible in these channels.


Start-ups should know their way to work around and leverage their social media platforms to produce optimum results.

I. Focus on the Trending Social Media Platforms.

Focus on the platforms that are trending and have the most attention at the moment. 8-10 years back Facebook and Twitter dominated the social media landscape. Then came Instagram and Snapchat
and changed the social media ball game completely. Now is the time for LinkedIn and TikTok.
The idea is to focus on the most trending platforms because they are most likely to convert. This does not necessarily mean that you ignore the other platforms like Facebook, Twitter, Instagram, if anything, they are most important than ever. However, the recent trends suggest that LinkedIN and Snapchat are the biggest social media platforms when it comes to attention and conversion and that's what you want to focus on.

II. Make your posts relevant to each platform.

The reason people use different platforms are different for example people use Facebook to connect with family and friends wheres people using LinkedIN consume professional content.People use Instagram to see beautiful and interesting pictures.So their intent of using different platforms is different and that's why posting the same content across all these platforms doesn't make any sense.Does it?

They are bound to be ineffective because they wont match the intent and expectation of the users using the particular platform.
Thus, before posting your content on social media you must contextualize them with the platform you are using it on.
The more people connect with your content the higher the chances of conversion.

III. Engagement is the KEY.

The number of likes and followers has become over-rated in 2020. This is why you must shift your focus from number of likes and followers your page has to the engagement it enjoys with it's audience.

You want your audience to engage with your content.Right? This needs to publish content that are interesting regularly.You must encourage your audience to like and comment on your posts.

IV.Learn from the competition all around.

This is the basic concept you have to stick to for getting a taste of success in digital marketing, when your growth has slowed down,when you're having trouble to create a strategy- the best thing to do is to look at a successful competitor. There must be a reason that they are successful, they must be doing something right.Just copy what they are doing with context to social media marketing see...

a. The kind of content they are posting different platforms.

b. The social media platform they are using the most time to time.

c. At what time they are more active.

d. The way they have built such a large following and audience.

e. How they are engaging with their audiences through their posts.

V. Indulge and Invest in Paid Campaigns.

You cannot only rely on organic reach of your post for better conversion, you need to invest in paid ads so to reach more number of your target audience. This means that you must spare enough money on ad campaigns of individual platforms as well as an influencer marketing.

Note to not redirect all the traffic on the same landing page,instead have different landing pages that are contextualized to the intent of different campaigns on different platforms.

CONCLUSION

These are the five tips to drive better conversions from social media platforms. It wont be simple but if you follow these consistently then you will surely get better conversion from these platforms.

Facebook lead ads are essentially promoted forms. These forms capture details from customers while
offering opportunities to attach , like newsletter subscriptions, demo requests, or contest registration.
When anyone clicks on a lead ad, they comes up with a form that’s pre-populated with information from their Facebook  profile, the remainder are often completed during a few easy taps.
A major attribute about lead ads is that they're optimized for mobile. That’s key for Facebook’s 88 percent share of mobile  users–especially since it typically takes 40 percent longer to finish forms on desktop. Another advantage Facebook lead generation ads offer is that generated leads are often synced directly together with your company’s  customer-relationship management system or downloaded as a .CSV file. this enables marketers to follow-up more efficiently,  which is significant for closing the deal.

Here’s the way to found out Facebook lead generation ads, step by step.

1. Attend Ads Manager.

2. In Ads Manager click Create within the top left corner.

3. Your objective should be lead generation and name your campaign.

Have you searched something on Google yet today? Maybe you've got used it to order a product online, find the simplest brunch in town or to answer an issue about program marketing. Google processes over 3.5 billion searches a day that's about 40,000 per second! How within the world are you alleged to get an enquiry engine like Google to note that your business exists and rank it above your competitors?

There are two ways to plug your business through search engines like Google. they're program Optimization (SEO) and Pay Per Click (PPC). So which one should your business use? What are the important factors to keep in mind while SEO vs PPC? How are you able to utilize both program marketing techniques to extend your sales and beat out your competitors? we've of these answers and more!

SEO 

Its is the process of optimizing content to be found through a search engine's organic results.This means it doesn't require money – it’s free! Well, sort of. It does require time and patience. It takes a while to ascertain results when doing SEO. Study says that you simply got to dedicate a minimum of 6-9 months for it. And one disadvantage of it's that if you're not that persistent in doing it, you would possibly lose your rankings.

There are many factors to be qualified by a content to be ranked on search engine. No one knows about those factors, but the most important ones are roughly divided into three buckets:
a)On-page SEO
b)Off-page SEO
c)technical SEO

PPC

PPC stands for pay-per-click, a way of internet marketing during which advertisers pay a fee whenever any of their ads is clicked. Essentially, it’s one of the way to gain visitor  of your site, instead of attempting to “earn” those visits organically.

PPC is one of the best way of Search engine advertising . It allows advertisers to bid for ad placement during a search engine's sponsored links when someone searches on a keyword that's associated with their business offering. as an example , if we bid on the keyword “PPC software,” our ad might show up within the very top spot on the Google results page.

Every time our ad is clicked, sending a visitor to our website, we've to pay the program a little fee. When PPC is functioning correctly, the fee is trivial, because the visit is worth quite what you buy it. In other words, if we pay $3 for a click, but the press leads to a $300 sale, then we’ve made a hefty profit.

Should you use SEO, PPC, or both? 

Knowing what we now realize program marketing, it’s easy to leap to the conclusion that SEO is that the way forward because organic traffic is free, consistent, and passive.

This isn’t always the case.

Sometimes SEO works best; other times PPC is that the better option. And sometimes, it makes the foremost sense to use both marketing strategies at an equivalent time.

Below are four ways to use SEO, PPC, or both for max program visibility and traffic.

i)Run ads for keywords that are too competitive
ii)Use PPC and SEO for ad-heavy keywords
iii)Use SEO for informational keywords
iv)Use SEO and PPC to monopolize the search results.

They may have a number one SEO agency by their side. They'll have invested pile on link building. they'll have created one among the simplest performing websites that Google can’t help but love.
In reality, there are many things that your successful competitors are often doing differently to rank higher on Google SERP. While you certainly can audit them thoroughly then copy their tactics, you'll lose your original strength and proposition therein process though.
So, blindly copying your competitors may be a bad idea.

That said, competitive analysis remains vital – especially when it involves SEO where you basically need to outdo your competitors to clinch the primary page spots.
In that context, there are definitely a couple of fundamental elements that you simply can take from the books of your competitors for ideas and inspiration – things that are enabling their success on SERP.

Here are three things your competitors do differently to rank higher on Google:

1. Well-planned top-of-the-funnel (ToFu) content

Creating SEO content is far quite just scribbling a keyword-optimized piece and publishing it.
It demands thorough planning within the back end. The content must have clear objectives. The blog posts must be positioned well at the highest of the marketing funnel, that specialize in the topics that might bring you the foremost attention. And that’s what top ranking websites do.
Their blog posts are a neighborhood of an at-large content strategy. So, if you've got been producing content on your site thoughtlessly, you would possibly want to vary that now.
Have a content strategy. Create an article calendar. Add a system to the present a part of the method .

2. Outbound links to other authority websites

There’s a misconception still among many who linking to other websites leak link juice.
It’s not true. It is now well documented just how beneficial it's to supply outbound links to others’ websites. The key here, however, is that you simply should link to “relevant” websites that are good in quality and have somewhat authority in their niche. This helps search engines better understand the context of your page. Moreover, when you’re associating your brand with other top websites, it sends a positive signal to the search engines, which plays in your favor. So, whenever needed, do include the links of others’ relevant websites in your content.

3. Focusing (a lot) on user experience

Google and Bing want you to NOT care about them but instead specialize in delivering an honest experience to the website visitor and that they have said this countless times. The top-ranking websites, although well optimized for search engines, prioritize the experience of their visitors atop. this is often what separates them from the lot. And this is often what you would like to try to to .
You must specialize in the varied UX elements of your website – from its speed, responsiveness, and navigation to the readability, internal links, and white space. Factor these little details to positively influence the UX-centric metrics like bounce rate, session duration, and pogo-sticking.

1.Without knowing your customer

Certain negative SEO techniques are discussed during this blog that harms or affects your website. Have a glimpse of the blog to urge to understand about various negative program Optimization techniques that harm your website.

Mentioned below are few points that one should avoid in SEO:

Usage of complicated or long URL:

There has been always a debate on the impact of Social media marketing over program optimization. The question arises whether the profiles made on the social media sites and therefore the post were done are positively affecting the visibility and the search ranking of a site. There are many that think that social media marketing affects the SEO whereas some don't agree on the very fact . Google is one among them denied the very fact that post made on the social media sites and therefore the popularity gained from these directly affect the ranking think about the program .

So, leaving the social media sites are often an honest choice made up of your side? Designing a correct strategy on social media (can be both – organic and paid) can help in increasing the general ranking and search visibility of web sites .

Here are mentioned 3 ways by which one can include the social media within the SEO campaign so as to drive traffic to the respective site and obtain better result.

Social media marketing helps in brand building

The process by which the purchasers make a choice to shop for a product or luxury goods are often very lengthy and during this digital age, nobody does bother to look anything within the market. Rather, they like to form decisions by making online research about the business from the social media sites like Facebook, Instagram, Twitter, LinkedIn, YouTube or Pinterest.

The brand strength and equity convert the visitors into the fruitful customers. Likeness and trust are the 2 main factors during which people see the foremost while buying. Social media marketing helps in building the brand trust so there's a requirement to take care of the social media sites properly in order that your visitors can get the precise information about you. When a visitor gets engage to the location , they're going to likely mention your business to others, thus driving traffic.

Often seen that the people that get attached to your social sites also will wish to realize you from the program which suggests demand of your will get increased. the rise in demand means the rise within the ranking of the location within the program .

How does your social profile acts?

Suppose you're surfing the internet and you come across a topic with a video and text in it. Which one would you open first?

Well! if you are not an avid reader then you'll prefer to open the video and watch it instead of reading the entire text. The impact of visualizing is much more effective than reading. This is why movies are made based on novels and stories. Also this is the reason why video marketing has come into existence. In this era of digitization where internet has become free (well almost) video marketing has become very important when it comes to marketing of businesses and promotion of products.

Almost all businesses now a days use online marketing to make an impact on their customer and that's where the marketing with video has become a great tool. If you want to reach out to more potential customers globally then video marketing is the way to go. And most importantly the benefits of video marketing far outweigh any effort that's involved. We are going to answer 3 most frequently asked questions today here.

a. What are the benefits of video marketing?

b. Why is it worthwhile for businesses?

c. How you can start video marketing ?

A.Benefits of Video marketing for Businesses.

i. It increases your brand awareness: This is simple logic, when you do video marketing, people are more likely to remember your brand down the road. For example when you see your favorite you tuber walking in the street, you'll automatically relate him with the products/services that he talks of even if you do not remember his/her name.Even though they are not celebrities in true sense but still people are aware of the things they are associated with.

ii. It builds trust in your brand: Suppose you want to buy a headphone, you will obviously prefer a brand that you have heard of and trust. But imagine if you come across a product that is new but has
good ratings and reviews.You will check out the company web page and found that they have tons of videos related to headphones and guidelines to buy headphones. You found those videos to be practical. Although you have not heard the company name but now you have developed a level of trust in that company.

iii. Video marketing helps convey information more effectively: Videos are great way to effectively inform people on your products/services and getting them to stick on their memories for a long time.

Things that are otherwise complicated to explain in textual formats are easy to explain through videos.

B. Why Invest in Video marketing for Sales?

i. Video Boosts Conversion and Sales: Videos make your customers aware of your products, builds trust in the minds of the customers,and helps to impart information more effectively and efficiently.
So, it only makes sense that the result of these things will be your ultimate goal: an increase in leads, conversion and sales.

ii. Video Appeals to users who are mobile: Nearly everyone who travel today carry a device with them be it mobile, tablet or laptop that gives them the power to watch videos on the go for example while going/returning to and from colleges/office etc. Thus video marketing automatically becomes the best medium to reach out to the maximum number of customers globally.

iii. Videos are loved by Google: Answer this question what do you do when you come across a topic that you don't know or have very idea about? You search them on Google. Google being the most used search engine globally, prefers to show the related video(s) of queries instead of putting the textual version of those topics first. And since Google is intimately related with You tube its optimized to take result from you tube to present in front of you to address your queries.

C. How o Start video marketing?

i. Introduce yourself and what you and your products do to give your viewers a clear idea of what you are all about.

ii. Educate your customers instead of trying to sell your products/services. This will give them the feeling of what you are saying practically makes sense.

iii. Share your own creation story of how you started with your brand and work to connect with your customers emotionally,as well as helping them see your motives and goals.


Clearly video marketing for businesses is more important now than ever.And the power of video marketing is on the rise. Best of all the effort that you put to video marketing is guaranteed to bring incredible ROI for your business.

Time has changed today than what it used to be earlier. In order to bring in more sales for your company you must have an online presence. No matter what your business or profession a website can be a means to generate business, promote goodwill and deliver strong marketing messages to your customer and prospects. People spend considerable amount of time everyday,even if you are a local small business, consulting agency etc, chances are that they have put their queries on search engines to look for your website and if you do not have a website then you have instantly lost that prospect. If your business is associated with products and services then you should opt for an e-commerce website. Otherwise the vast majority of business websites are still informative and conversation based than purchase oriented.
So if your business line is not intended for internet sales and still you need to have a website it's very easy and economic to have one. Creating a website need 3 basic steps essentially:

A. Choosing a Domain Name for your company that goes with the business line.

Ideally the name of your website should match the line of your business for example if your company deals with sales of watches then your domain name / website name can be "best-watches.in". In reality many addresses are already taken, if that's the case for you they put some thought to an original web page address name like "best-watchesforyou.com". Make sure that your website address
name should deliver your business name as closely as possible and also easy to remember and distinctive.

B. Hiring a Hosting Service for your web page.

Look for hosting services that are well established and have a reputable history. Compare the price to the features that are available. While choosing for services keep the future into account as your

business might need to expand, update and grow after a certain period of time. Make sure that your hosting service can accommodate to these changes.

C. Creating a Web Design.

Website creation and website software make building a website for your business almost as easy as building an email account for yourself. No complexity but great results. There are a plethora of website templates available in the website software that lets you accomplish building a website quite easily, efficiently and at a very affordable price.

Websites are important for your business in order to maximize your reach to your customers on a global level. The internet is the only place where a huge number of people visit on a daily basis and if you do not have your presence there then chances are that you will lose business too often.

Is your content capable of attracting the utmost traffic for your site? If not then it’s time that you simply should reminisce to your content strategy and begin making changes thereto . during this digital era, content is given the utmost importance. Some  also consider it to be the king of digital marketing. So, content deserves to be handled with a touch more care than the standard . Content helps in attracting traffic, thus generates leads and creates profit for the business.
Knowing yourself
Why your customers would choose you over your competitors? There are many companies operating within the market and you would like to be an expert in order that everyone heard you. The unique feature in your business attracts traffic to your website. So, it's needed to understand the strength and therefore the weakness and to define it in one or two unique sentences. Often visitors get attracted and may visit your site.

Goal of the content

What you would like the content to do? got to be very clear thereon as content for one doesn't suit within the other. Like, specially designed for program ranking content can't be used for sales or the the other way around . Contents are mainly created for the subsequent three areas;

Identifying your audiences

Who are your audiences? Content strategy largely depends on the audiences you're targeting. for various levels of consumers , the content strategies are different. Through a survey, it's not hard to understand , the language of your targeted customers, the publications they are going through or the meetings and conferences they attend. With the precise definition of the purchasers , it'll become easier to focus on the customer.

Build your calendar

Content strategy isn't a daily thing. you would like to continuously post the new topic for your business. So, calendar maintenance is suggested where the topics along side the keywords are being stored and used afterward .

The group of potential customers that are found online may be a much larger group of individuals than you're likely to be ready to attract locally. Using digital marketing, you'll reach a huge audience
during a way that's both cost-effective and measurable.Other benefits of online marketing include:
The ability to interact together with your prospects and learn exactly what they're trying to find
The ability to succeed in a worldwide market place.You can economize and reach more customers for fewer money than traditional marketing methods.Get to understand your audience and permit them to understand you personally which may help to make brand loyalty.You can track responses to your marketing efforts all time.